How zello works
Zello spread into and monetized organizations with a bottoms-up approach that converted and engaged individual users, while an enterprise sales team closed the bigger deals from top-down. A bottoms-up sales approach turns individual users into mini-SDRs supporting top-down enterprise sales efforts.
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HOW ZELLO WORKS FREE
We've called it the “Blue Collar Slack” because it's a 1:many synchronous communication tool that's specifically designed for people who aren't sitting at a keyboard, or have hands free to text on a smartphone.ģ. Targeting an underserved market segment allowed them to fill the hole where other apps fell short. Zello has a higher branching factor, enabling its viral spread to happen at a higher velocity than for 1:1 messaging tools.Ģ. Zello was able to achieve rapid success and network density, in a space where widely used competitor Voxer already existed, because of its orientation towards groups, rather than 1:1 communication. Group orientation led to faster viral spread. This week, we’ll look how Zello's unique, growth-oriented product design has enabled it to take advantage of unfortunate but massive linear growth opportunities, and to ladder up from a freemium SaaS into an enterprise model. While many in America are hearing about Zello for the first time only now, the app has quietly accumulated over 100 million registered users and $10M a year in revenue, all while remaining completely bootstrapped with a staff of 20 people.
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The app also topped the app stores in Egypt, Venezuela and Ukraine after being used as the main source of political organizing in each of those countries. This isn’t the first time Zello has accomplished this feat, though. Two weeks ago, beating out Facebook and Snapchat, Zello became the most downloaded social app in America after becoming the de facto organizer app for the “Cajun Navy” in the wake of Hurricanes Harvey and Irma.